InfoTrends, a Weymouth, MA-based market research firm focusing on digital printing technology, has announced its China Digital Production Printing Application Forecast: 2013-2018. This report tracks and forecasts application volumes for digital production printing and looks at 28 applications in seven application groups, as well as several hardware segments.

Print is driven by applications, and digital production printing is no exception. Demand for certain applications, however, changes over time due to various reasons, such as growth in usage, electronic replacement, and moves to shorter runs. The change in demand for certain applications will have a profound impact in the demand for digital printing in competition with other processes, as well as between the product groups.

InfoTrends has found that production printing in China is expected to grow at an average growth rate of 14.9% per year. Print volume will increase in all of the seven types of applications, with published and promotional applications showing very high growth rates.

Applications are the drivers of demand for print, and govern which devices will be needed by print service providers over the coming years. This report contains an analysis of 28 applications with qualitative explanations and definitions of the application trends as well as a complementing Excel file containing detailed data sets.

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